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Senior Analyst

Senior Analyst

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Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change. 


About This Role:


The Senior Analyst conducts innovative research and delivers advice through written reports, consulting, client inquiries, and speeches. This analyst will be part of our digital Business and channel strategy research team, which serves professionals who are responsible for the success of their firms’ digital business and distribution channel strategies. 

The successful candidate will write for, present to, and advise digital business and channel strategy professionals in the retail and branded manufacturer space to guide their direct-to-consumer strategies. Candidates will need a strong understanding of the business and technology issues facing eBusiness executives today and an appetite for conducting and writing research to stay abreast of the issues.


  • Develop a deep understanding of what Forrester clients require to be successful as digital business and channel strategy professionals.
  • Conduct research and collaborate with fellow research analysts on all aspects of the responsibilities of digital business and channel strategy professionals at retail and branded manufacturer companies, including commerce technology and omnichannel retailing overall. 
  • Advise retail and branded manufacturer clients on how to optimize their relationships with each of their key constituencies, including consumers and technology vendors. 
  • Help define the future of direct-to-consumer digital commerce strategies by using research to paint an accurate, forward-looking picture and predict the impact of emerging technologies. 
  • As part of the broader digital commerce research plan, write four long research documents per year that convey new ideas in a rich business context. These reports typically: 1) introduce new thinking about successful business and technology strategies; 2) compare new technologies or services and their potential to help clients solve their business challenges; or 3) size emerging business opportunities in the retail and branded manufacturer sector.
  • Write seven short research documents per year on digital issues facing retailers and branded manufacturers, in coordination with eBusiness and channel strategy analysts and in the context of the overarching digital commerce research plan.
  • Consult with clients to apply Forrester’s research in the context of their specific business environment and help solve their problems.
  • Present at Forrester-sponsored conferences and briefings, and deliver client webinars.
  • Establish an industry presence as an influential speaker and thinker. Build relationships with senior digital business and channel strategy professionals at retail and branded manufacturer companies, as well as with the technology vendors that serve them and the journalists who cover the sector.


  • A minimum of five to seven years of experience working in the retail and/or branded manufacturer space or possibly at a vendor that focuses specifically on the retail/branded manufacturer space. 
  • A strong record of academic achievement: a B.A. or B.S. at minimum; an MBA or M.S. is preferred.
  • Deep intellectual curiosity about the impact of technology on the retail industry.
  • Solid business instincts and a practical understanding of what makes companies tick and how digital business executives operate digital commerce across retail touchpoints. 
  • A creative view of markets, technologies, and consumer attitudes, combined with a fascination with the future. 
  • Demonstrated experience in successfully collaborating with colleagues, clients, and/or technology partners. 
  • Superior listening, critical thinking, and writing skills, as well as authoritative presentation skills. Senior Analysts are expected to take complex, disparate ideas and distill them into simple, provocative concepts — and be willing to take a stand on vendors and outcomes.
  • The ability to travel 40% of the time. 

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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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