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Events Sales Development Specialist

Events Sales Development Specialist

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Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


About This Role:

As part of Forrester’s continued success and growth, our event sales group is looking for an aggressive inside sales representative to fuel further expansion. The Sales Development Specialist role is part of the event sponsorship sales team and works with sponsorship sales representatives and the director of sales for events to identify new opportunities and opportunities within named prospects. The Sales Development Specialist works within a tightly defined sales process to ensure a consistent and unified approach to selling Forrester services and promoting customer satisfaction and loyalty. This is a high-volume telephone and email contact environment that requires strong organizational capabilities, attention to detail, initiative, and a desire to work as part of a team.



  • Achieve designated call volumes and meeting-setting metrics.
  • Support sponsorship representatives who sell to and maintain relationships with technology marketing, analyst relations, and other C-level professionals.
  • Understand the goals, objectives, and/or products of a targeted set of companies and the specific management titles and organizational structure of those companies.
  • Perform name and organizational development at named accounts.
  • Research competitor websites for new sponsorship prospects.
  • Engage clients/prospects via the phone to outline Forrester’s unique value proposition and create sufficient interest to secure an introductory meeting with a Forrester sponsorship representative.
  • Develop an understanding of clients’ business issues and how to articulate Forrester’s value proposition.
  • Understand Forrester Forum values and sponsorship inventory for selling purposes.
  • Work closely with the Forrester event logistics team and from time to time perform logistics duties before, during, and after Forums.
  • 10% travel may be required.


Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:


  • S. or B.A. or equivalent experience.
  • A minimum of two years of inside sales experience.
  • Event/sponsorship sales experience (a plus).
  • Effective organization and time management skills.
  • Effective written and verbal communication skills.
  • Strong interpersonal skills.

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FLSA Status:



Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.

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