US-MA-Cambridge | US-NY-New York


Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change. 


About This Role:


The Analyst conducts innovative research and delivers advice through written reports, consulting, client inquiries, and speeches. This analyst will be part of our digital Business and channel strategy research team, which serves professionals who are responsible for the success of their firms’ digital business and distribution channel strategies. 


The successful candidate will research, write for, present to, and advise digital business and channel strategy professionals in the retail and branded manufacturer space to guide their direct-to-consumer strategies. This analyst will work closely with a senior-level analyst on the team for day to day guidance on learning the analyst craft and to jointly research and deliver a body of research. Candidates will need a strong understanding of the business and technology issues facing digital business executives today, and must have an appetite for conducting and writing research to stay abreast of the issues.


  • Develop a deep understanding of what Forrester clients require to be successful as digital business and channel strategy professionals.
  • Conduct primary and secondary research and collaborate with fellow research analysts on all aspects of the responsibilities of digital business and channel strategy professionals at retail and branded manufacturer companies, including aspects of commerce technology and omnichannel retailing overall. 
  • Find and analyze data from Forrester and external (e.g. government, public filing, etc.) sources.
  • Help define the future of direct-to-consumer digital commerce strategies by using research to paint an accurate, forward-looking picture about the impact of emerging technologies. 
  • As part of the broader digital commerce research plan, write six long research documents per year that convey new ideas in a rich business context. These reports typically: 1) introduce new thinking about successful business and technology strategies; 2) compare new technologies or services and their potential to help clients solve their business challenges; or 3) size emerging business opportunities in the retail and branded manufacturer sector.
  • Write eight short research documents per year on digital issues facing retailers and branded manufacturers, in coordination with eBusiness and channel strategy analysts and in the context of the overarching digital commerce research plan.
  • Consult with clients to apply Forrester’s research in the context of their specific business environment and help solve their problems.
  • Present at select Forrester-sponsored conferences and briefings, and deliver client webinars.
  • Start to establish an industry presence as an influential speaker and thinker. Build relationships with senior digital business and channel strategy professionals at retail and branded manufacturer companies, as well as with the technology vendors that serve them and the journalists who cover the sector.


  • A minimum of three years of experience in positions of increasing responsibility working in client-facing primary research or management consulting.
  • A strong record of academic achievement: a B.A. or B.S. at minimum.
  • Deep intellectual curiosity about the impact of technology on the retail industry.
  • Demonstrated experience in conducting primary and secondary research, including strong interview skills and a facility with finding and analyzing data from Forrester and external sources. 
  • Demonstrated experience in successfully collaborating with colleagues, clients, and/or technology partners. 
  • Superior collaboration skills, as well as demonstrated resourcefulness in understanding the existing body of Forrester research and data and how new research ties into that.
  • Superior listening, critical thinking, and writing skills, as well as authoritative presentation skills. Analysts are expected to take complex, disparate ideas and distill them into simple, provocative concepts — and be willing to take a stand on technologies, trends and outcomes.
  • The ability to travel 25% of the time. 

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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.


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