Sr Sponsorship Sales Rep



Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


About This Role:


The position of Senior Sponsorship Sales Representative sits within a dynamic team of events, sales, and marketing professionals who together deliver a series of marketing and technology conferences in North America, Europe, and Asia Pacific. Based in Cambridge, the role reports to the global event sales director and includes selling and delivering sponsorship products to a wide range of technology and marketing vendors.


  • Sell event sponsorships ranging from $15,000 to $125,000 via the telephone and on-site at events to technology and marketing vendors, service providers, and consultants.
  • Create and manage a pipeline of prospects that is three to four times the target in order to grow the sponsorship client base and ensure target attainment.
  • Maintain the minimum daily phone metrics.
  • Build strong relationships and work closely with the direct sales force within Forrester on client accounts and non-client accounts to prospect and close sponsorship sales.
  • Produce accurate and timely forecasts.
  • Manage accounts on-site at Forrester events, including preconference briefings, setup support, account support during the event, and a post-event feedback session.
  • Coordinate with events marketing and logistics to ensure that sponsors receive the promised deliverables in a timely fashion and that post-sale requests are addressed.
  • Maintain and build quality relationships to renew sponsorship business.
  • Align the content and value proposition of the event to the prospective sponsor’s business initiatives and goals.
  • Meet revenue and bookings targets for sponsorship sales.
  • Provide timely collection of sponsorship revenues.
  • Achieve high levels of customer satisfaction among sponsors.
  • Clearly communicate the established sponsorship programs to prospective sponsors.


Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:

  • A bachelor’s degree.
  • Three years of experience selling conference and event sponsorship and exhibit programs or related experience selling to technology and marketing vendors.
  • Direct experience in the areas of meeting sales objectives, building a network of contacts, turning leads into sales, identifying and closing new accounts, and managing large sponsor accounts.
  • Knowledge of and experience with CRM systems, preferably
  • A YTD quota target of $1.5 million.
  • The ability to multitask with internal departments and manage the process of legal, billing, and logistics.
  • Excellent communication and expectation-setting skills.
  • Strong organizational skills.


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FLSA Status: Exempt


Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.


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