Product Marketing Manager

US-MA-Cambridge
Category
Marketing

Overview

Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

 

 

About This Role:

Forrester is looking for a seasoned product marketer to lead product marketing for Forrester’s powerful and growing data products, including our Customer Experience Index™, ForecastView, and Consumer and Business Technographics® products. This role has two primary aspects: 1) Drive financials by boosting awareness, the pipeline, and bookings for the products and 2) shape the evolution of the products by applying demand, competitive, financial, and engagement insights.

Responsibilities

  • Analyze and understand the competitive landscape for all data products in order to successfully position and differentiate Forrester’s data products.
  • Analyze and understand the use and value of data products so we fully understand who and what is driving demand and value as well as how that is changing over time.
  • Analyze how clients create value from the products and insights.
  • Develop world-class marketing assets in support of the data services products, including thought-leadership assets, visual assets, and core product assets.
  • Envision and execute demand generation programs to drive the pipeline and growth.
  • Structure and execute new product and/or major enhancement launches.
  • Collaborate with other product marketers to lead a consistent approach to product marketing across Forrester.
  • Partner with the product and digital experience teams to innovate and deliver on the future of the data experience.
  • Help shape Forrester marketing’s agenda and progress more broadly

Qualifications

  • A minimum of five to seven years of experience in marketing roles at top-tier companies, preferably with experience in data services, B2B services, and technology.
  • The ability to empathize with clients that depend on customer and experience insights to drive growth in their organizations.
  • A proven writer and clear communicator with the demonstrated ability to craft stories that speak to solving client issues.
  • A domain understanding of the technology and marketing functions to which Forrester sells.
  • Analytical skills to interpret market and behavioral trends and guide how to adapt and advance Forrester’s data products.
  • High clock speed and the ability to work without constant oversight or a support team.
  • Demonstrated project management and collaboration skills across functional groups.
  • Excellent Microsoft Office skills, with advanced proficiency in PowerPoint and Excel.

 

FLSA Status: Exempt

 

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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