• Product Marketing Manager, Forrester Data

    Job Locations US-MA-Cambridge
    Category
    Marketing
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    About This Role:

    Forrester is looking for a seasoned product marketer to lead product marketing for Forrester’s powerful and growing data products, including the Tap, Customer Experience Index™ and Consumer & Business Technographics® platforms, along with new product innovation. This individual will help boost awareness and growth of the data products and will have a hand in shaping the evolution of the product line.

    Responsibilities

    • Design GTM strategies for new product and major generational releases of existing products.
    • Work across the Marketing team to promote existing and new products within demand generation campaigns, content, PR, field marketing, and social.
    • Participate in cross-functional GTM teams consisting of Product, Marketing and Sales team members.
    • Create thoughtful and dynamic customer-centric positioning that drives preference for Forrester data products.
    • Analyze and understand the competitive landscape to successfully position and differentiate Forrester’s data products.
    • Develop world-class marketing assets in support of the data products, including thought-leadership assets, visual assets, and core product assets.
    • Design immersive experiences to promote Forrester data products at Forrester forums and events.
    • Partner with Sales Enablement to train the Sales teams on our products.
    • Collaborate with other product marketers to lead a consistent approach to product marketing across Forrester.
    • Broadly, help shape Forrester marketing’s agenda and progress.
    • Analyze and understand the use of data products so we fully understand who and what is driving demand and value as well as how that is changing over time.
    • Partner with the product and digital experience teams to innovate and deliver on the future of the data experience.

    Qualifications

    • A minimum of five to seven years of experience in B2B marketing roles, preferably with experience in Product Marketing or Content Marketing at Technology, Data Services or B2B Services companies.
    • A proven writer and clear communicator with the demonstrated ability to craft stories that speak to solving client issues.
    • A domain understanding of the technology and marketing functions to which Forrester sells.
    • Analytical skills to interpret market and behavioral trends and guide how to adapt and advance Forrester’s data products.
    • High clock speed and the ability to work without constant oversight or a support team.
    • Demonstrated project management and collaboration skills across functional groups.
    • Excellent Microsoft Office skills, with advanced proficiency in PowerPoint and Excel.

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    FLSA Status:

    Exempt

     

    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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