Associate Account Executive

Job Locations US-MA-Cambridge


Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


About This Role:

We are looking for a top-producing sales professional who can assist us in expanding our existing account base of emerging technology providers and marketing agencies. An Associate Account Executive who has some prior experience selling business services to C-level professionals in a highly competitive market would be an advantage. Candidates must excel at finding and closing new business and creatively networking for new prospects through social media; they must also possess an entrepreneurial mindset with a strong desire to double their current income.


The Associate Account Executive must meet quota on a monthly and quarterly basis, which will require significant prospecting efforts that lead to numerous meetings weekly. The Associate Account Executive will have the opportunity on a daily basis to demonstrate Forrester's capabilities and business fit to top executives such as CEOs, CMOs, and their direct reports at emerging technology providers. Forrester has an extensive set of resources to ensure the success of this position. This position requires limited travel as needed.


  • Prospect and close appropriate new business prospects from a list based on a specific geography or vertical industry. Sell primarily to senior management (director or C-level) at prospect accounts.
  • Maintain the minimum weekly/daily metrics for the role and an appropriate sales pipeline of five times to eight times quota.
  • Produce accurate and timely forecasts.
  • Develop a complete understanding of Forrester's full array of product offerings, with some emphasis on custom content marketing programs.
  • Understand the changing business and technology issues and needs that our potential clients face.
  • Work with vertical and horizontal research teams to better understand the Forrester value proposition for prospects.


  • A bachelor’s degree.
  • Two to three years of proven sales success in acquiring new business accounts or consultative selling.
  • The ability and willingness to make cold calls and book meetings.
  • Proven experience in a similar role, specifically with new-business development, achieving quota goals, and managing personal sales strategies.
  • Effective presentation, organization, and time management skills.
  • A team player.
  • A fast learner who is at ease with technology.
  • Excellent verbal and written communication skills.
  • Limited travel.


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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


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