• Solutions Marketing Director

    Job Locations US-MA-Cambridge
    Category
    Marketing
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    About This Role:

    Forrester is looking for an experienced Marketer to play a key role in defining and positioning Forrester Solutions. This individual will immerse themselves in Forrester’s intellectual property and develop unique perspectives on the big challenges and opportunities facing businesses today. This individual will forge new ground at Forrester to drive awareness and growth of Forrester Solutions internally and externally.

    Responsibilities

    • Create Marketing strategies to drive awareness and growth of Forrester Solutions to the market and the channel.
    • Develop and maintain a deep and unique perspective on the challenges and opportunities facing Marketing & Strategy and Technology Executives leveraging Forrester’s research and insights.
    • Develop and maintain expert-level knowledge of Forrester’s intellectual property and product suite.
    • Create customer centric positioning and messaging that clearly communicate how Forrester can help solve big customer challenges.
    • Work across the Marketing team to promote Solutions within Demand Generation campaigns, Content, PR, Field Marketing, and Social.
    • Analyze and understand the competitive landscape to successfully position and differentiate Forrester’s Solutions.
    • Act as a Solutions evangelist within the Marketing team and across Forrester to promote the Solutions vision and execution.
    • Lead and participate in cross-functional teams consisting of senior-level members of the Research, Product, Consulting, and Sales teams.
    • Create first generation Sales assets and training materials to communicate the value of Forrester’s Solutions to current and prospective customers across different customer segments.
    • Build a library of value stories that showcase how Forrester Solutions have helped our customers drive measurable business growth.
    • Partner with the Product organization to shape current and future Forrester Solutions.

    Qualifications

    • An independent thinker that holds an outside-in, customer-first approach to Marketing.
    • A minimum of seven to ten years of experience in B2B marketing roles or comparable experience
    • A proven writer and clear communicator with the demonstrated ability to craft stories that speak to solving customer challenges.
    • A domain understanding of the technology and marketing functions to which Forrester sells.
    • Comfort marketing intangible products and services.
    • High clock speed and the ability to work without constant oversight or a support team.
    • Demonstrated project management and collaboration skills across functional groups.
    • Excellent Microsoft Office skills, with advanced proficiency in PowerPoint and Excel.

     

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    FLSA Status:

    Exempt

     

    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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