• Sr Product Marketing Specialist

    Job Locations US-MA-Cambridge
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change. 


    About This Role:



    Forrester is looking for a marketer to support product marketing efforts across Forrester’s Research, Analytics, and Connect product lines. This role is responsible for partnering within marketing and across the Forrester ecosystem to launch new products, market existing products, and fuel creation of Forrester’s next generation of products.   


    • Analyze and understand the competitive landscape for all products in order to create battle cards and influence product positioning.
    • Create customer stories to showcase how Forrester products and solutions have an impact on our customers’ businesses.
    • Develop world-class marketing assets in support of Forrester products to include thought leadership assets, visual assets, and core product assets.
    • Execute demand generation programs to drive pipeline and growth for existing and new products.
    • Support the execution of new product and/or major enhancement launches.
    • Participate in cross-functional GTM teams consisting of product, marketing, and sales team members.
    • Support promotion of Forrester products at Forrester Forums.
    • Collaborate with other product marketers to lead a consistent approach to product marketing across Forrester.
    • Broadly, help shape Forrester marketing’s agenda and progress.


    • Minimum of three to five years’ experience in marketing roles at top-tier companies, preferably with experience marketing to CIOs, CMOs, and heads of business.
    • A proven writer and clear communicator with demonstrated capabilities to craft stories that speak to solving client issues.
    • Domain understanding of the technology and marketing functions to which Forrester sells.
    • High clock speed and ability to work without constant oversight or a support team.
    • Demonstrated project management and collaboration skills across functional groups.
    • Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.


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    FLSA Status:



    Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.


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