• Researcher

    Job Locations US-MA-Cambridge
    Category
    Research
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    About This Role:

     

    The CMO Researcher is a critical member of Forrester’s research team that creates, publishes, and delivers research and consulting services to chief marketing officers (CMOs) and strategy leaders, helping them with their most critical initiatives.

    The CMO Researcher plays a key role working with a team of experienced analysts to produce high-quality reports, presentations, and client advisory across the CMO portfolio and our playbooks. You’re specifically responsible for managing our team’s research process and coordinating internal resources, including survey management, data collection, event coordination, and social and community content management.

     

    The CMO Researcher is self-motivated, curious, and manages his or her own schedule. He or she prioritizes the needs of the team, performs quality survey data analysis, produces powerful presentations, and creates coherent written arguments. Qualified candidates display a strong interest in our CMO research content focused on customer-obsessed leadership and strategy, brand, consumer behavior, creative and media agencies, marketing operations, budgets and forecasting, and marketing innovations.

    Responsibilities

    • Act as a knowledge explorer and thought partner.
    • Assist analysts in conducting research, analyzing findings, and producing reports and presentations.
    • Design and conduct interviews and surveys to gain insight into the practices and priorities of CMOs.
    • Participate in agency and vender briefings, client inquiries, webinars, and industry events to help the team stay on top of industry trends and best practices.
    • Help the research team interface with Forrester’s sales, marketing, and publishing teams.

     

    Qualifications

    • A strong track record of academic achievement: a B.A./B.S. degree at minimum; a concentration in marketing, English, statistics, business, or economics is helpful; and at least one year of work experience in a marketing, advertising agency, business strategy, market research, or consulting role.
    • A solid understanding of consumer behavior and high-level marketing strategy, organizations, and processes.
    • Fascinated with the intersections and collisions of marketing, culture, and business.
    • A strong track record of writing and an excellent command of the English language.
    • The ability to work with an experienced team under tight deadlines and handle multiple tasks.
    • The ability to work independently without day-to-day supervision and as part of a global research team.
    • Someone who is analytical, articulate, organized, detail-oriented, and self-motivated.
    • Superior communication skills.

     

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    FLSA Status:

    Exempt

     

    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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