• Europe Demand Generation Manager

    Job Locations UK-London
    Category
    Marketing
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    About this role

    Forrester is looking for a highly motivated and collaborative individual to join its Demand Generation team. The European Demand Generation leader has a deep understanding of cross channel campaign journey architecting and can translate regional business needs and market requirements into an operational demand generation strategy, that drives bookings for the firm. This role partners with the global marketing team to leverage global efficiencies and provide insight into the European business needs and priorities.

    Responsibilities

    • Build the European regional demand generation/revenue marketing strategy, identify pipeline gaps and regional opportunities to build marketing campaigns to drive bookings for the region.
    • Plan and execute demand generation programs on local level and identify the most effective messaging, channels, and calls to action, working alongside the corporate marketing team
    • Partner closely with the regional Sales Development manager to gain insight into lead quality, deal velocity and partner together to drive continued improvements in the lead to bookings process.
    • Provide education to both sales leaders and sales development reps on campaigns in market and continuously communicate their results and effectiveness.
    • Where it makes sense utilize a global model to leverage the efficiencies of global campaigns while providing local relevance.
    • Coordinate closely with Field Marketing and other regional marketing leaders to design cross channel journeys over digital, physical and human channels
    • Provide guidance on marketing messages and material, campaign concept, and creative development to ensure effectiveness for the region.
    • Utilize data to inform, optimize and retire journeys and marketing campaigns.

     

     

    Qualifications

    • BA/BS degree in business, marketing, or equivalent discipline required.
    • Minimum 6+ years of hands-on experience in Demand Generation, Customer Experience 
    • Prior experience marketing to CIOs, CMOs, and heads of business lines is a plus.
    • Experience in working in nontangible business preferred.
    • Successful track record in the Demand Generation and Customer Experience field, including CX research, campaign design, measurements and journey mapping; demonstrated success influencing across organizational boundaries.
    • Great relationships management skills, able to earn respect and trust among business partners and team members, able to deal effectively at all levels of the organization.
    • Experience with marketing automation platforms and SalesForce.com

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    Forrester Research is an equal opportunity employer and is committed to providing a work  environment that is free from all forms of discrimination, including sexual harassment.

    Data Protection

    The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

    By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

    Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.

     

     

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