• Campaign Manager

    Job Locations US-MA-Cambridge
    Category
    Marketing
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

     

    About This Role:

    Forrester is looking for a journey design leader to join its demand generation team, to re-envision how Forrester architects and operationalizes its marketing campaigns. The ideal candidate will have a proven track record of building optimal experiences for clients/prospects that drive financial results.

    Responsibilities

    • Provide journey design leadership to Forrester’s marketing team, architecting journeys across physical (e.g., field events), digital, and human channels that support the financial goals of the firm.
    • Have a deep understanding of what a prospect is thinking, feeling, and doing when interacting with Forrester and the strategic and operational pressures they are under.
    • Design demand generation campaigns that are made up of both prescribed and dynamic journeys that operate across inbound and outbound channels, with a mentality of inbound first outbound reaction.
    • Educate the team on the differences in creating arguments in the market for an intangible product that drives demand versus understanding the purchasing decision of a physical product and architecting journeys that influence the purchasing decision.
    • Bring a mentality of journey optimization to identify friction, broken journeys and wandering conversations, looking to identify the ideal path.
    • Provide the creative stimulus for new ideas and thinking around journey designs and go-to-market planning, including documenting a new process and providing team members with tools to ensure the new process is adopted.
    • Work with key functional areas (marketing, product, industry market development teams, sales, etc.) to synthesize multiple inputs and intelligence to design compelling journeys for our prospects and clients that drive financial results.
    • Define and analyze performance metrics to assess journey performance. Diagnose and explain variance in performance to plan, developing action plans to optimize the customers’ experience and financial results of campaigns and journeys.

    Qualifications

    • A B.A./B.S. degree in business, marketing, or an equivalent discipline is required.
    • Minimum 10-plus years of hands-on experience in demand generation, customer experience, journey mapping, and related disciplines. 
    • Prior experience marketing to CIOs, CMOs, and heads of business lines is a plus.
    • Experience working in nontangible business is preferred.
    • A successful track record in the demand generation and customer experience field, including CX research, campaign design, measurements, and journey mapping; demonstrated success influencing across organizational boundaries at all levels to define and achieve shared goals.
    • A demonstrated track record of success as a generator of innovative ideas and approaches; unafraid to push the envelope regarding new methods of engagement.
    • Great relationship management skills; able to earn respect and trust among business partners and team members; able to deal effectively at all levels of the organization.

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