• Integrated Marketing Manager

    Job Locations US-MA-Cambridge
    Category
    Marketing
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    About This Role:

     

    Forrester is looking for an integrated marketing manager to join its demand generation team in order to design and deliver thoughtful cross-channel campaigns that engage our prospects and deliver growth for Forrester. The ideal candidate has extensive experience working in emerging and traditional channels and thrives in a modern matrix marketing team.

    Responsibilities

    • Partner with product marketing, content marketing, and solutions marketing to understand Forrester’s offerings and objectives in order to design integrated campaigns that drive growth.
    • Collaborate within marketing to develop tailored integrated campaign strategies that weave together digital (e.g., digital advertising, web, organic social) and traditional tactics (e.g., PR and field marketing) to drive demand in the market and within the sales channel.
    • Own full end-to-end management of campaigns across channels, including target audience identification, goal setting, campaign set-up, user flows, and campaign optimization.
    • Own the on-time execution of campaigns, working across marketing disciplines to understand roadblocks, conflicts, and timelines.
    • Define and analyze performance metrics to understand campaign performance. Create and update reporting to proactively diagnose and explain variance in performance to plan as well as develop action plans that optimize customers’ experience and campaign results.
    • Be responsible for team communications of project plans and execution.
    • Deliver presentations to leadership on campaign plans, optimizations, and results.

    Qualifications

    • A B.A./B.S. degree in business, marketing, or liberal arts is required.
    • A minimum of eight years of hands-on experience in integrated marketing, demand generation, content marketing, and/or product marketing.
    • Prior experience marketing to CIOs, CMOs, and heads of business lines is a plus.
    • Experience in B2B marketing and in marketing intangible offerings is preferred.
    • Experience working across marketing disciplines with all types of people.
    • Excellent written and oral communication skills.

     

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    FLSA Status:

    Exempt

     

    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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