• VP, CMO/CX Executive Partner

    Job Locations US-MA-Cambridge | US-NY-New York | US-VA-McLean
    Category
    Advisory - Leadership Boards
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

    About This Role:

    Forrester is seeking a CMO/customer experience Executive Partner for its Executive Programs for C-level executives. Executive Programs is a unique service offering designed to meet the exclusive needs of the executive audience. Members of the Executive Program group are the most senior marketing, digital, customer experience, and technology leaders at $1-billion-plus organizations and have an overall responsibility to lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, bolster digital transformation initiatives, and recognize technology's impact on customers and the business.

    The CMO/customer experience Executive Partner will be responsible for growing participation in this program and for developing and maintaining strong relationships with Executive Program clients. He/she will serve as a strategic business advisor to Executive Program clients by advising them, pushing their thinking, coaching them, and providing them with actionable feedback on their activities and deliverables. This position reports to the VP, executive partner program lead.

    Responsibilities

    • Exceed aggressive business growth metrics, including:
      • Executive Program bookings.
      • Client satisfaction and retention.
      • Overall account enrichment.
    • Serve as a strategic business advisor to Executive Program clients by advising them, pushing their thinking, coaching them, and providing them with actionable feedback on their activities and deliverables.
    • Actively engage members to understand their success criteria and further their success with their key initiatives.
    • Engage with members’ direct reports through in-person and phone conversations.
    • Build and maintain member engagement plans that help convey value delivered throughout the client relationship and strengthen the case for renewal.
    • Build strong connections with other Forrester functions, including research, Leadership Boards, consulting, and data, to be able to represent all of Forrester and bring Forrester resources to bear with his/her CMO clients.
    • Provide proactive business development support to Forrester’s sales organization and directly to prospects. Develop and nurture existing leads.
    • Support sales teams in prospecting and selling activities, including participation in proof-of-capability calls with prospective members.

    Be a thought leader in the CMO space by representing Forrester in social media channels and by speaking at external events.

    Qualifications

    • Fifteen-plus years of proven experience in marketing and/or customer experience leadership as a CMO, chief customer officer (CCO), or direct report of a CMO or CCO.
    • Intimate familiarity with CMO/CCO best practices and the challenges facing these professionals across multiple industries, including B2B and B2C.
    • Experience building robust customer experience programs that drove business differentiation.
    • A professional attitude and the ability to create positive impressions with C-suite executives through all channels of communication.
    • Experience with client service with executives at large, multinational organizations.
    • Strong collaboration, partnering, and influencing skills — getting the most and best out of the collaborative relationships; keeping people informed; and influencing and partnering to ensure success.
    • The embodiment of Forrester’s values of client, collaboration, courage, integrity, and quality.
    • Superior presentation skills. 

     

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    FLSA Status:

    Exempt

     

    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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