• Research Director

    Job Locations UK-Staines
    Category
    Research
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

     

    Are you an experienced Demand Marketing leader capable of challenging the status quo, inspiring others with innovative visualizations, helping create order out of chaos and turning ideas into reality? If so, you could be the next addition to our team. We're looking for thought leaders to join the Demand Marketing advisory service within the SiriusDecisions product line.  In this role, you will help clients with their demand strategy and modelling, revenue engine optimization, demand programs and tactic mix, marketing technology alignment, and organizational design to drive collaboration and productivity. You'll have boundless opportunities to leverage your experience, exceptional writing and speaking skills to advise clients on best practices and how to apply these in order to drive strategy, execution and growth.

    Responsibilities

    Research generation. Conceptualization and writing of key SiriusDecisions product line advisory deliverables including briefs, core strategy reports, client select practices / case studies, blogs

     

    Thought leadership. Creation of new SiriusDecisions product line models and frameworks, tools, templates, assessments etc. for our clients.

     

    Client interaction. Telephone-based or in-person interactions with SiriusDecisions product line clients to review published research and data, and to discuss related business-related problems/issues.

     

    Event support. Conceptualization and writing of presentations as part of SiriusDecisions product line client and prospective client events including annual summits, forums, roadshows and webinars.

     

    Sales support. Telephone-based or in-person interactions with prospective SiriusDecisions product line advisory clients to provide an introduction to the Demand Marketing service, the research topics covered and key areas of expertise, and to demonstrate value of the service through the sharing of client examples, research, data and other deliverables.

     

    Data gathering. Contribute to data gathering and benchmarking efforts within the Demand Marketing service as well as across the research organization via question/response creation for both online (quantitative) and multi-client (qualitative) surveys

     

    Benchmarking delivery. Assistance in the review and delivery of benchmarking findings to Demand Marketing clients.

     

    Other client-facing activities. Assistance with SiriusDecisions consulting projects as needed to support Demand Marketing coverage areas (e.g. demand creation assessments).

    Qualifications

    • 10-plus years of B2B leadership marketing experience, with an emphasis on demand generation and the overall coordination and orchestration of the demand management process
    • Excellent writing and analytical skills as well as exceptional customer-facing skills (a strong presenter, comfortable with executive-level audience, and able to identify issues/needs through effective questioning).
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    • Experience defining B2B market segment, persona or buyer-group based demand marketing strategies targeting net-new acquisition.
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    • Experience with evaluation, implementation, and utilization of marketing technology tools and services, including marketing automation, artificial intelligence applications such as predictive and intent monitoring, and a wide range of digital and non-digital tactics is strongly preferred such as paid advertising, social media tools, web personalization, etc.
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    • Prior demonstrable alignment and collaboration with corporate / regional marketing, sales leadership, content operations, marketing and sales operations.
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    • An understanding of and related experience in account-based marketing or customer marketing is highly desirable.

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    Forrester Research is an equal opportunity employer and is committed to providing a work

    environment that is free from all forms of discrimination, including sexual harassment.

     

    Data Protection

    The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

    By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

    Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.

     

     

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