• Principal Analyst, Marketing Operations Strategies

    Job Locations US-Homeworker | US-MA-Cambridge | US-CT-Wilton | US-TX-Austin | US-CA-San Francisco
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. 

    About This Role:

    The Principal Analyst for the marketing operations strategy advisory service helps B2B marketing leaders operationalize their end-to-end revenue engine. We are looking for a creative problem solver with deep expertise in B2B technology management, agile process improvement, measurement, data and analytics, and marketing and campaign planning process optimization. This role entails assessing technology environments and developing technology requirements and roadmaps, conducting process audits and optimizing processes, and applying agile methodologies to marketing processes. As a Research Director, you will establish effective budget tracking processes, orchestrate marketers with no direct reporting relationship to collaborate on effective marketing and campaign planning processes, and build effective measurement systems to measure and predict performance. The Principal Analyst also determines marketing goals and best ways to measure against goals and manage volumes of data. You will identify processes for contact and account profile data governance, unification, and use and guide organizations to optimize organizational structures for their operations function(s). The candidate must have exceptional writing, research, presentation development, analytical, and speaking skills critical to successfully engage and advise clients on best practices benefiting their strategy, execution, and growth.


    • Research generation: Participates in conceptualizing and writing key research deliverables, including research briefs, core strategy reports, webcasts and event presentations, case studies, tools and templates, and foundational models and frameworks. Establishes a thought leadership presence through blogs and social media writing.
    • Data gathering, management, and analysis: Works with various B2B organizations and the Forrester research team to gather key benchmark data and analyzes study results and command center data to understand and report on industry trends related to B2B operational engine maturity.
    • Client support: Interacts directly with clients (telephone or in-person) to review research findings and discuss and provide prescriptive recommendations to solve operational problems/issues leveraging Forrester models, frameworks, benchmark insights, and other applicable research innovation. Reviews and gives input on client work products, such as process models, planning documents, dashboards, technology assessments, organizational design models and presentations.
    • Presentation delivery: Speaks in keynote and track sessions for annual marquee events, webcasts, roadshows, forums, and roundtables. Drives interactive engagement with attendees during such events.
    • Sales support: Works with our business development teams to grow the marketing operations strategy service through sales and marketing activities and prospect interactions.
    • Consulting: Assists on ad hoc consulting projects as needed.


    • A completed bachelor’s degree; MBA is preferred.
    • Fifteen-plus years of B2B strategic marketing leadership experience focusing on operations.
    • Elaborate writing, research, and analytical skills.
    • Customer-facing skills (someone who is a strong presenter and comfortable with executive-level audience and can identify issues/needs through effective inquiry).
    • Excellence in facilitating workshops with senior business executives and their extended teams.
    • Proven positive impact from past experience.

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    FLSA Status:



    Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


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