Senior Analyst, Performance Media

Job Locations US-MA-Cambridge | US-CA-San Francisco | US-NY-New York
Category
Research

Job Description

Our job is to be bold at work.

It starts with an insatiable curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. Forresterites bring a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what’s next.

About This Role:

The Senior Analyst for performance marketing writes research for leaders planning and executing media across digital channels to drive measurable growth through online sales, leads, and other results-based conversions. This role entails research and analysis, writing, and delivery of various content types including speaking engagements that balance visionary points of view with practical advice and guidance.

 

Our ideal candidate has a strong understanding of integrated media planning and is confident assessing the value of emerging channels and formats, speaking with the press, delivering keynote speeches, and advising B2C CMOs and other B2C marketing executives and practitioners. We are looking for a motivated individual to guide Forrester clients and address their top marketing priorities through thought leadership on performance marketing strategies, channels, and technologies they should use to drive brand discovery, customer acquisition, and retention.

Job Description:

  • Content planning: Determine an integrated research and content portfolio based on clients’ top priorities and market opportunities.
  • Research: Oversee, conduct, and analyze primary research based on content plan.
  • Publishing: Write/produce content in various formats (reports, blog posts, data digests, infographics, video, etc.).
  • Client engagement: Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.
  • Thought leadership: Establish an industry presence as an influential speaker and thinker. Speak with the press, present at Forrester and external industry events, and deliver client presentations and webinars.
  • Coverage development: Evolve and productize marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.

Job Requirements:

  • At least eight years’ work in performance media planning and/or buying experience at a brand (in-house), agency, or consulting firm.
  • Deep experience executing within digital media channels including search, paid social media, programmatic display, and CTV.
  • A background in performance marketing and media agency landscape as well as the industry’s leading adtech vendors including bid management tools, social media mangagement tools, and SEO platforms.
  • Superior writing, presentation, and analytical skills.
  • The ability to be bold and conceptual yet practical and actionable.
  • A profound spirit of collaboration as part of a supportive, integrated team.
  • The ability to travel more than 30% of the time post-pandemic.

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FLSA Status:

Exempt

 

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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