Principal Analyst, Demand and Account-Based Marketing

Job Locations US-MA-Cambridge | US-CT-Norwalk | US-VA-McLean | US-TN-Nashville | US-TX-Austin | US-NY-New York | US-TX-Dallas | US-CA-San Francisco | US-WA-Seattle | US-GA-Atlanta | US-PA-Philadelphia | ...

Job Description

Our job is to be bold at work.

It starts with an insatiable curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. Forresterites bring a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what’s next.

About This Role:

Forrester’s Principal Analyst is part of our B2B demand and account-based marketing strategies service designed to help demand leaders develop and deliver strategies, industry leading approaches, high-performing teams, and results-oriented programs. This role develops research and advises B2B marketing leaders in areas defining aligned marketing-sales demand strategy, optimizing the revenue engine for growth, sensing and activating new buyers, growing existing customers, increasing revenue from strategic accounts, delivering contextual content experiences, and developing a multidisciplinary team.


Our ideal candidate is a seasoned B2B marketing practitioner who has deep experience in leading demand marketing teams at a global, regional, or business unit level. We are especially interested in candidates with direct experience in digital marketing strategies, capabilities, and teams.

Job Description:

  • Deliver client-facing engagements (inquiries) to support client needs and drive further engagement, client retention, and growth.
  • Develop innovative foundational frameworks and models to illustrate and enable B2B marketing best practices.
  • Ensure client-facing content is engaging, actionable, and meets expectations for unparalleled quality.
  • Support and influence other demand and account-based marketing strategies analysts in the research development and innovation efforts.
  • Support the VP, research director, and other analysts to develop and implement scalable client engagement activities, client retention, and new business development efforts.
  • Develop and deliver presentation content for key customer events throughout the year.
  • Provide sales enablement support as required, including account strategies and service positioning.
  • Contribute to consulting engagements as a subject-matter expert as needed.
  • Build brand awareness through public speaking.

Job Requirements:

  • A strong academic record.
  • At least 15 years’ marketing leadership experience; 10 years’ minimum experience in managing high-performing marketing teams, at a global, regional, or subregional level.
  • Client-side experience in building, managing, and activating B2B demand on a global stage.
  • Success in managing and executing digital strategies and capabilities for demand marketing, account-based marketing, field marketing, and customer marketing.
  • History of addressing common issues and challenges that B2B demand marketing leaders and digital marketing leaders currently face.
  • Advanced knowledge and understanding of how complex B2B organizations function.
  • Excellent communication with and influence to senior leaders within an organization.
  • Effective collaboration with colleagues and peers to achieve mutually beneficial outcomes.
  • Deep intellectual curiosity about how B2B marketing leaders lead their organizations and drive change.
  • A creative view of markets, technologies, and the social and cultural dynamics that influence B2B demand and account-based marketing’s future.
  • Superb writing skills; a knack for turning complex theoretical ideas into articulate, actionable solutions.
  • Familiarity with and confidence around data and the way research and data drive decision-making.
  • The ability to work within a matrixed team structure as part of a networked organization.
  • Strong execution skills and a consistent follow-through on commitments.
  • The ability to travel 25% of the time or more.

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FLSA Status:



Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.





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