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About This Role:
The Senior Program Manager, Global Events is a creative and capable events leader, shaping the overall content and product strategy, execution and long-term impact of a portfolio of Forrester’s world-class events. Events Program Managers are product leaders within the events organization with direct or indirect responsibility for all aspects of a Forrester conference. Senior program managers lead the content development for events which encompasses aspects of our attendees’ content experience before, during and after each event, from theme and concept development to content creation, special program development, and on-site execution and delivery and post-event wrap-up. This leader also collaborates on the experiential strategy for their conference portfolio, creating impactful networking, entertainment and other related experiences for event attendees, speakers and sponsors.
Who You Are:
- Driven, passionate, inquisitive, direct, confident – excited by the events industry and desire to be the expert/authority on the best possible solutions for clients.
- Creative, innovative, intrapreneurial – naturally identifies and creates new or improved ways of doing things.
- A big thinker, with pragmatic skills – you can look 3-5 years ahead and establish a roadmap to get there, while executing immediately.
- A subject matter expert – you know the roles/personas we serve and the alignment of our research expertise to those personas. You drill into the macro trends of the industry, of competitors and micro trends in event activations like event technology, content formats, etc., to stay on top of what’s ‘need to know’ for our clients.
- A constant marketer – you know how to promote your portfolio internally and externally, influencing sales and marketing teams to be evangelists for your events and excited to recruit their clients and prospects to participate.
- Revenue oriented – you identify and act on ways to positively impact attendee and sponsor revenue performance through product enhancements or new product development within your portfolio.
- You are able to think independently and act autonomously to advance your portfolio and positively impact the business.
- Act as the lead member of the event program team for your portfolio. Overseeing and successfully executing the content planning, build, and delivery of your events.
- Lead the overall content strategy and agenda build for your portfolio in collaboration with partners in research.
- Partner with key stakeholders in the event ecosystem to understand and meet their expectations for the events.
- Develop and document new business processes for any aspect of an event — from early preplanning to onsite experiences.
- Deploy operating models for existing or new event content production and program management processes confidently and clearly.
- Lead a client advisory board in your portfolio. Conduct quantitative and qualitative analysis that ensures your events align to target market needs and expectations.
- Create marketing and brand positioning for your portfolio, providing guidance and strategy to marketing colleagues continually in event lifecycle.
- Understand and have command of the competitive landscape for your portfolio, both events and related such as consultancies, associations, etc., leveraging competitive insight to adjust planned event execution.
- Develop a comprehensive understanding of the subjects, both in Forrester and external sources of content, as well first-hand expertise aligned to their portfolio. Understand the roles/personas our business serves and how it aligns with Forrester’s research portfolio.
- Create new products, special programs, content formats, or influence/guide revenue-generating teams to impact P&L performance and ensure achievement of revenue and contribution goals.
- Build partnerships, and strategically influence collaborators — both internally with key stakeholders (group research directors or marketing leads) and externally (potential content providers such as consultants or associations).
- Provide ongoing insight on the portfolio’s progress to key executive stakeholders.
- Ideally more than 10 years’ experience in B2B events, content or program management/strategy functions, preferably in corporate conferences/events industry.
- Experience with large, multiday conferences.
- Command of business process and event planning templates; the ability to adjust or create new repeatable business processes as needed.
- Background in managing matrixed/virtual teams of colleagues from C-suite to entry-level across the organization to execute portfolio plans.
- Proficiency with Microsoft Word, Excel, and PowerPoint; experience with event management systems is a plus.
- Process and project management skills.
- Effective work with a team in a fast-paced learning environment.
- Autonomy in handling multiple projects and own time.
- Strong oral and written communication skills.
- The willingness to travel annually between Forrester offices and to select events approximately 15% of the time.
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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.